Think new
Everyone’s talking about digital transformation – and Alexander Bürkle is rising to the challenge. As a market leader in electrical wholesale in southwest Germany with a 118-year legacy, the company is boldly stepping into the digital age, reinventing itself along the way – its mindset, its culture, its processes, and its brand identity.
Dialogue. Information. Participation. The employees of Alexander Bürkle are actively involved in the transformation process. That’s why a large part of the initiatives developed focuses inward – to drive and inspire change from within.
Twelve containers form a think tank at the company’s headquarters in Freiburg – a physical space dedicated to digital transformation. It’s a place that invites bold, unconventional, lively, and open thinking. Ideas take shape here and are driven all the way to implementation. In addition to project group work, the space hosts a regular program of workshops and talks.
Transformation means change. But what does collaboration really mean? The employee-focused idea campaign informs and inspires through its mobile installations – encouraging people to grow beyond themselves or discover new solutions through creative ping-pong.
